Privacy Policy

Last Updated: April 2025

Edie & Asta ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [insert website URL] and purchase our products or services.

By using our website, you agree to the terms of this Privacy Policy.

1. What Personal Information We Collect

We may collect the following types of personal information:

• Identity Information (e.g., your name, date of birth)
• Contact Information (e.g., email address, phone number, shipping and billing address)
• Payment Information (e.g., credit card details, PayPal information—processed securely through third-party payment providers)
• Order and Transaction Information (e.g., purchase history, order details)
• Website Usage Data (e.g., IP address, device type, browsing behaviour)

We only collect personal information that is necessary to provide our products and services to you.

2. How We Collect Your Information

We collect personal information when you:

• Make a purchase or create an account on our website
• Subscribe to our newsletter or mailing list
• Contact us via email, phone, or social media
• Interact with our website (e.g., via cookies and tracking technologies)

3. How We Use Your Information

We use your personal information to:

• Process and fulfill your orders
• Communicate with you about your order, updates, and promotions
• Improve our website, products, and customer experience
• Prevent fraud and enhance website security
• Comply with legal obligations

4. Sharing Your Information

We do not sell your personal information. However, we may share your information with:

• Service Providers (e.g., payment processors, shipping partners, email marketing platforms)
• Legal Authorities (if required by law or to protect our rights)
• Business Partners (for promotional collaborations, only with your consent)

All third parties we work with are required to comply with privacy laws.

5. How We Protect Your Information

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorized access, modification, or disclosure. These steps include:

• Secure payment processing through encrypted third-party systems
• Limited access to personal information on a need-to-know basis
• Regular security updates on our website

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Enhance website functionality
• Analyze site traffic and improve user experience
• Serve relevant advertisements

You can adjust your cookie preferences through your browser settings.

7. Your Rights and Choices

Under Australian privacy laws, you have the right to:

• Access, update, or correct your personal information
• Opt-out of marketing communications at any time
• Request deletion of your personal data (subject to legal obligations)

To exercise your rights, please contact us at contact@edieandasta.com.

8. International Data Transfers

If we transfer your personal information outside of Australia, we ensure it is protected in accordance with Australian privacy laws.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

📧 Email: contact@edieandasta.com 

📍 Address: PO Box 3, Ettalong Beach, NSW 2257

This Privacy Policy complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our website, you consent to the collection and use of your information as described in this policy.