Edie & Asta Privacy Policy

At Edie & Asta, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information when you visit or make a purchase from edieandasta.com (the “Site”).

Personal Information We Collect

When you visit our Site, we automatically collect certain information about your device, such as:

  • your web browser, IP address, and time zone

  • cookies installed on your device

  • the web pages or products you view

  • the websites or search terms that brought you to our Site

  • details about how you interact with our Site

We call this Device Information.

We collect Device Information using:

  • Cookies: small data files placed on your device (learn more at www.allaboutcookies.org)

  • Log files: records of actions on the Site (IP address, browser type, referring/exit pages, date/time stamps)

  • Web beacons, tags, and pixels: electronic tools to understand browsing behaviour

When you make a purchase or attempt to purchase through the Site, we also collect information such as your name, billing and shipping addresses, payment details (including credit cards, Apple Pay, Google Pay, PayPal), email address, and phone number. We call this Order Information.

Together, Device Information and Order Information are referred to as Personal Information.

How We Use Your Personal Information

We use Order Information to:

  • process and fulfill your orders (including payment, shipping, and confirmations)

  • communicate with you about your order or account

  • screen for potential risk or fraud

  • share updates, offers, or marketing (if you’ve opted in)

We use Device Information to:

  • improve and optimise our Site (analytics, customer behaviour, performance tracking)

  • screen for potential risk and fraud (for example, using your IP address)

  • support our advertising and marketing efforts

Sharing Your Personal Information

We may share your Personal Information with trusted third parties who help us operate our store and services:

We may also share your information if required to comply with laws, respond to lawful requests, or protect our rights.

Behavioural Advertising

We may use your Personal Information to provide relevant advertising and marketing communications.

You can opt out of targeted advertising here:

You can also manage ad preferences through the Digital Advertising Alliance.

Do Not Track

Our Site does not currently alter data collection when it receives a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access, correct, update, or request deletion of your personal information. You may also object to certain processing. To exercise these rights, please contact us using the details below.

Please note: your information may be transferred outside of Europe, including to Canada and the United States, in order to fulfill your order and operate our services.

Data Retention

We keep Order Information on file unless and until you ask us to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, or legal requirements.

Contact Us

For questions, concerns, or complaints about our privacy practices, please contact us at:

Edie & Asta
✉️ contact@edieandasta.com